Blu vs NJOY: Features, Price + More (2024)

The epic showdown: Blu vs NJOY. We're here to dissect every puff, flavor, and cloud.

 

But how do they compare against each other in terms of product range, performance, flavors, value, and more?

 

Whether you're on team Blu or rooting for NJOY, this detailed comparison guide is packed with juicy details!

 

And stick around, because we've got a twist for you – nicotine-free vapes from Cyclone Pods. Safer, smoother, and even more satisfying.

 

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A Quick Intro to Blu and NJOY

Blu, headquartered in North Carolina, USA, serves up a sleek range of e-cigarettes and vaping products that cater to the curious newbies and veterans. With a lineup that spans from their myBlu device to a variety of liquid pods and disposables, they've got your back whether you're in it for the taste or the convenience.

NJOY is a vaping brand based in Arizona, US, offering disposable e-cigarettes, flavored pods, and e-liquids. Their products are designed to cater to both novice and experienced vapers, focusing on ease of use and satisfying experiences.

Brand History and Background of Blu and NJOY

Let’s look at how the two brands evolved.

Blu vapes, launched in 2009 by Fontem Ventures, quickly made its mark with user-friendly designs, though its journey has seen its share of ups and downs, including regulatory challenges. 

After being acquired by Lorillard Inc. in 2012 and later by Imperial Brands in 2015, some argue Blu lost some of its pioneering edge amidst corporate shifts. Recent efforts to expand flavor choices and enhance device technology in 2023 and 2024 have kept Blu in the game.

However, in Feb 2024, the US FDA issued marketing denial orders (MDOs) for four Blu Disposables (Menthol 2.4%, Vanilla 2.4%, Polar Mint 2.4%, Cherry 2.4%) and one Myblu product (Menthol 1.2%.) Fontem Ventures cannot market or distribute these products in the US.&

Founded in 2006 by Mark Weiss and his brothers, NJOY was one of the first major e-cigarette brands in the US. 

In 2010, NJOY won a lawsuit against the Food and Drug Administration (FDA) in which the court decided that the FDA couldn't regulate e-cigarettes like drugs or medical devices unless they were marketed for therapeutic purposes. 

By 2014, NJOY was ranked number one by the market research company, IRI in US vaping retail sales with over 90,000 points of distribution.

Later, the company stopped the production and sale of fruit-flavored e-liquids as legal authorities were concerned about underage people getting addicted to them.

In 2023, Altria Group acquired 100% control of NJOY.

Blu vs NJOY Comparison Summary

Take a quick look at the features of Blu and NJOY vapes before we get into the details:

 

 

Blu

NJOY

Product Range

Blu 2.0 rechargeable device & pods

Blu Pro (Direct-to-Lung) device & pods

Blu Bar 600, Blue Bar 1000 (Disposables)

NJOY Ace (Rechargeable)

NJOY Ace Pods

NJOY Daily (Disposable)

 

Nicotine-free options available?

No

No

Device Quality & Build

Sleek, minimalist design with a durable, lightweight aluminum body. Ergonomic shape for comfortable handling.

Sleek, compact design, easy to grip, with soft-touch finger pads and oval-like shape.

Battery Capacity

Blu 2.0: 400mAh

Blu Bar: 400mAh

Blu Pro: 1100mAh

NJOY Daily: 1000 mAh

Pod Capacity, Nicotine Strength

Blu 2.0: 1.9ml pods, 18 mg/ml

Blu Pro: 9 mg/ml and 18 mg/ml (0.8% and 1.6%).

Blu Bar: 20 mg/ml

NJOY Daily Rich Tobacco and Daily Menthol: 4.5% 

NJOY Daily Extra Rich Tobacco and Daily Extra Menthol: 6% 

NJOY Ace Pods Classic Tobacco: 2.4% and 5% (1.9 ml)

NJOY Ace Pods Menthol: 2.4% and 5% (1.9 ml)

NJOY Ace Pods Rich Tobacco: 5% (1.9 ml)

Number of Puffs per Pod

Blu 2.0: 262 puffs per charge

Blu Bar: 600 puffs

Blu Pro: 600 puffs

NJOY Daily: 300 puffs

Charging Time

Blu 2.0, Blu Bar: 1 hour

Blu Pro: 2 hours

NJOY Ace: Under 1 hour

Safety Features

Blu 2.0 has a magnetic pod retention system that secures the pods in place while you use it. This eliminates the risk of unintended pod detachment. Blue Pro has a 10-second cut-off protection, overcharge protection

LED indicator, age verification at purchase

Device and Pod Cost

Blue 2.0: £9.99 (UK)

Blu Pro kit: £17.99 (UK)

Blu Bar 600: £3.99 (UK)

Blu Bar 1000: £5.99 (UK)

Pods: £3.99 - £6.99 (UK), $9.99 (2-pack)

NJOY Ace device: $9.99 

NJOY Ace Pods Menthol and Classic Tobacco: $6.99 (1-pack), $9.99 (2-pack)

NJOY Ace Pods Rich Tobacco: $5.99 (1-pack), $9.99 (2-pack)

NJOY Daily Rich Tobacco, Daily Extra Rich Tobacco, Daily Menthol, and Extra Daily Menthol: $5.99

Customer Support and Warranty

1 year

1 year

 

Now let’s compare these brands in detail:

1. Design and Aesthetics

Blu's design is sleek, minimalistic, and compact. The Blu 2.0 comes with a satin and gloss finish and has a PowerTap feature for checking your battery on the go. It has a closed pod system, rapid recharging, and uses PURLAVA™ heating technology with ceramic wicks. This prolongs the life of the coil, ensuring all of the e-liquid in each pod is vaporized before the coil expires.

Each Blu device has unique configurations that contribute to their vapor output. For example, the Blu Pro is designed for a more direct-to-lung vaping style, which typically produces more vapor compared to the more discreet, mouth-to-lung style of the Blu 2.0 and Blu Bar disposables.

NJOY's vaping device is a sleek blend of form and function. It’s lightweight design makes it portable and perfect for on-the-go vaping. However, it doesn’t have any buttons and comes in only one color combination — black and grey.

2. Performance and Battery Life

The Blu 2.0 and Blu Bar, both with 400mAh batteries, provide adequate power for light to moderate users. But, they need to be recharged frequently and may fall short for heavy vapers. The Blu Pro, with its 1100mAh battery, stands out for longer-lasting performance, catering well to more demanding users. However, across the board, Blu's battery life can be a limiting factor, especially when compared to competitors offering higher capacity options for extended use.

NJOY devices charge up to 100% battery capacity in under an hour. It’s equipped with the pass-through charging feature so you can use it while it’s plugged in. Typically, a fully charged NJOY Ace device can last you approximately 24 hours, unless you’re a heavy vaper. The device comes with a light that turns off once it's fully charged, helping you prevent overcharging.

3. Longevity

Blu vapes' longevity varies, with the Blu 2.0 offering 262 puffs per charge, falling short for heavy users. Meanwhile, Blu Bar and Blu Pro provide a more robust 600 puffs, catering better to frequent vapers. This range indicates a moderate lifespan, positioning Blu as a practical option for daily vaping needs.

NJOY devices offer around 300 puffs, with a robust 1000 mAh battery, ensuring value per use. However, the non-refillable nature of its pods and disposables might lead to high long-term expenses compared to refillable systems. The brand offers a cost-effective entry point but a seasoned, heavy vaper may want to consider pod costs for the long haul.

4. Flavor Selection and Nicotine Options

Blu vapes' flavor selection ranges from classic Tobacco and Menthol to more exotic ones like Pina Colada and Java in Blu 2.0. Blu Bar flavors lean into fruit-based flavors like Banana Ice and Peach Ice, appealing to users who favor sweet, refreshing tastes. 

The Blu Bar variety pack allows you to try multiple flavors before committing to a single one.
 

NJOY Ace Pods come in three flavors – Classic Tobacco, Rich Tobacco, and Menthol, with 5% and 2.4% nicotine. Earlier the brand offered other fruity flavors, like blueberry, watermelon, and mint. However, those were discontinued due to regulations tightening around flavor offerings.

5. Vaping Experience

Blu vapes are generally known for moderate vapor production and a discreet and satisfying experience. The vapor output is sufficient for casual vaping, providing a smooth and consistent draw. 

The throat hit from Blu vapes is notably satisfying, especially for former smokers or users who prefer a stronger sensation reminiscent of traditional cigarettes. This is achieved through their nicotine formulation and the device's design, which ensures a sharp, clear hit at higher nicotine strengths, such as the 20 mg/ml offered in Blu Bars.

NJOY uses ceramic coil heating technology to provide you a smooth vaping experience – so lesser chances of leaking, poor flavor, or burnt hits due to insufficient wicking. Its vapor output is comparable to smoke from a cigarette. For the best draw, hold the vaping device at 45 degrees with the airway pointing to your mouth and the charging port pointing to the ground. 

6. Health and Safety Concerns

Blu has been in the hot seat for health concerns, especially with its high nicotine content leading to worries about addiction and cardiovascular impact. There's also the buzz about exposure to harmful substances like benzoic acid in their pods, though they're generally considered less harmful than traditional cigarettes. 

NJOY, like all vaping products, comes with health implications — from potential nicotine addiction to exposure to chemicals like glycerin and propylene glycol. The higher concentrations, especially the 6% options, pose a significant addiction potential.

7. Regulatory Compliance and Legal Issues

The FDA’s marketing denial orders (Feb 2024) against some flavored Blu vapes, including menthol are mainly due to insufficient evidence on their public health impact. Concerns highlighted include the lack of data on harmful ingredients in the aerosol and battery safety issues.

NJOY’s tug of war with the FDA continues even after the vaping company won the lawsuit in 2010. In 2022, the FDA allowed multiple NJOY Ace products to be legally marketed in the US. At the same time, they passed Marketing Denial Orders (MDOs) for some NJOY Ace products. Consequently, two menthol-flavored Ace e-liquid pods remained under FDA review.

Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.

8. Nicotine Content Potential

Blu vapes offer nicotine levels that vary across their product range, including 18 mg/ml for their pods and up to 20 mg/ml for Blu Bar disposables, providing a potent nicotine delivery that can satisfy cravings effectively. However, these higher nicotine concentrations also raise considerations for addiction potential.

NJOY offers varied nicotine strengths in its pods (2.4% and 5%) and disposable vapes (4.5% or 6%). This caters to varying preferences and nicotine tolerances.

9. Compatibility with Other Products

Blu vapes' proprietary design restricts cross-compatibility with third-party options. This exclusivity ensures a consistent experience but narrows customization options.

NJOY Ace Pods are designed to work with their own branded e-liquids for a better vaping experience and consistency. Using third-party pods, e-liquids, or accessories with NJOY devices is not recommended, as compatibility and functionality isn’t guaranteed.

10. Availability and Accessibility

Blu vapes are widely available in both the US and UK in online and retail stores. Availability in other regions may vary due to local regulations and market presence.

NJOY products can be bought at select retail stores in the US and through authorized online retailers. However, location-based restrictions can apply due to varying state and country regulations on vaping products, affecting availability and shipping.

11. Cost vs. Quality

Blu vapes offer a competitive price range, from the affordable Blu Bar disposables at £3.99 to £5.99 in the UK, to the more comprehensive Blu Pro kit at £17.99.

This offers a good cost-to-quality ratio, with an affordable and reliable vaping experience despite limitations like restricted third-party compatibility and variable vapor production. Their wide flavor range and user-friendly design make them an attractive option, though higher nicotine levels may deter those seeking lower intake.
 

NJOY's rechargeable device, sold at an affordable rate of $9.99, offers a premium vaping experience. The pods ($6.99  for 1-pack and $9.99  for 2-pack) come in a few different flavors and nicotine strengths, allowing vapers to find their match for a satisfying vape session. However, similar rechargeable vapes in the market might offer lower long-term costs with refillable options. 

Pros and Cons of Blu and NJOY

To summarize, here are the benefits and drawbacks of both these brands:

 

Pros of Blu

Cons of Blu

  • Sleek, compact
  • Wide range of flavor options
  • User-friendly design ideal for beginners
  • Durable, lightweight aluminum body for comfortable handling
  • Variety pack options allow trying multiple flavors before committing

  • Some models need frequent recharges
  • No nicotine-free options available
  • Restricted compatibility with third-party products
  • Higher nicotine levels raises addiction concerns
  • Variable vapor production across devices
  • FDA marketing denial orders for some flavored products due to

 

 

Pros of NJOY

Cons of NJOY

  • Aesthetically pleasing design that’s easy to carry and use 
  • High nicotine options that satisfy the needs of heavy smokers looking to switch 
  • Uses ceramic coil technology resulting in thicker smoke
  • Good battery life

  • Limited compatibility with third-party products
  • Pods aren’t built to be leak-resistant
  • Non-refillable devices may lead to higher long-term costs
  • Potential for nicotine addiction due to the availability of high nicotine strengths
  • Thin selection of flavor choices compared to other competitors

 

In short, both Blu and NJOY stand out in the vaping market with their unique strengths and offerings.

 

However, both Blu and NJOY are not without their regulatory challenges.

 

Now, if you’re on the lookout for a nicotine-free alternative without compromising on the vaping experience, we’ll tell you what’s best.

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Cyclone Pods is a game-changer for vapers looking to ditch nicotine without losing the vaping experience. We offer a wide range of nicotine-free vapes, making it easier than ever to cut down or stop nicotine consumption.

 

Our innovative products include the Surge and Thunder rechargeable vapes, and the Gust Super disposable range. Pick from our stunning range of:

 

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We're committed to providing choices that make your nicotine-free journey both enjoyable and satisfying.

 

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