Blu vs FreeMax: Comparing Devices, Price, Performance (2025)
The epic showdown: Blu vs FreeMax. We're here to dissect every puff, flavor, and cloud.
But how do they compare against each other in terms of product range, performance, flavors, value, and more?
Whether you're on team Blu or rooting for FreeMax, this detailed comparison guide is packed with juicy details!
And stick around, because we've got a twist for you – nicotine-free vapes from Cyclone Pods. Safer, smoother, and even more satisfying.
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A Quick Intro to Blu and FreeMax
Blu, headquartered in North Carolina, USA, serves up a sleek range of e-cigarettes and vaping products that cater to the curious newbies and veterans. With a lineup that spans from their myBlu device to a variety of liquid pods and disposables, they've got your back whether you're in it for the taste or the convenience.
FreeMax, based in Shenzhen, China, creates high-performance vape devices and innovative coil technologies. Their lineup includes sleek pod systems, powerful box mods, and tanks featuring mesh coil designs. FreeMax states that their vapes are exported to over 100 countries, serving more than 20 million customers worldwide.
Brand History and Background of Blu and FreeMax
Let’s look at how the two brands evolved.
Blu vapes, launched in 2009 by Fontem Ventures, quickly made its mark with user-friendly designs, though its journey has seen its share of ups and downs, including regulatory challenges. After being acquired by Lorillard Inc. in 2012 and later by Imperial Brands in 2015, some argue Blu lost some of its pioneering edge amidst corporate shifts. Recent efforts to expand flavor choices and enhance device technology in 2023 and 2024 have kept Blu in the game. However, in Feb 2024, the US FDA issued marketing denial orders (MDOs) for four Blu Disposables (Menthol 2.4%, Vanilla 2.4%, Polar Mint 2.4%, Cherry 2.4%) and one Myblu product (Menthol 1.2%.) Fontem Ventures cannot market or distribute these products in the US.&
FreeMax was founded in 2013 by Yao Wang in Shenzhen, China. They introduced the Fireluke—the world’s first sub-ohm tank with a mesh coil—in 2017. In 2020, they launched the Maxus series with SmartLoad technology for easier battery installation. FreeMax has received industry recognition, with its Twister 80W Kit named Best Vape Pen and the M Pro (Mesh Pro) ranking second in Best Sub-ohm Tanks in Vaping360 Awards. In 2022, they released the Galex series, followed by Friobar disposables in 2024. That said, FreeMax has encountered regulatory challenges, including an FDA warning letter for marketing products in the US without official approval.
Blu vs FreeMax Comparison Summary
Take a quick look at the features of Blu and FreeMax vapes before we get into the details:
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Blu |
FreeMax |
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Product Range |
Blu 2.0 rechargeable device & pods |
Galex Series, Maxus Series, Marvos Series (Kits, Pods, Coils, Tanks) Disposable vapes: Sold under the brand Friobar
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Nicotine-free options available? |
No |
No |
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Device Quality & Build |
Sleek, minimalist design with a durable, lightweight aluminum body. Ergonomic shape for comfortable handling. |
Compact, leak-proof design, zinc-alloy, and aluminum-alloy body, user-friendly interface |
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Battery Capacity |
Blu 2.0: 400mAh Blu Bar: 400mAh Blu Pro: 1100mAh |
Galex Series: 800mAh - 900 mAh Maxus 50W: 2000mAh Marvos T 80W: 3000mAh |
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Pod Capacity, Nicotine Strength |
Blu 2.0: 1.9ml pods, 18 mg/ml Blu Pro: 9 mg/ml and 18 mg/ml (0.8% and 1.6%). Blu Bar: 20 mg/ml |
Galex Series: 2ml - 3ml XFILL Pod Kit: 5ml (TPD 2ml) |
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Number of Puffs per Pod |
Blu 2.0: 262 puffs per charge Blu Bar: 600 puffs Blu Pro: 600 puffs |
FreeMax Twister 80W Mod: 150 puffs |
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Charging Time |
Blu 2.0, Blu Bar: 1 hour Blu Pro: 2 hours |
Galex Nano: 50 minutes |
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Safety Features |
Blu 2.0 has a magnetic pod retention system that secures the pods in place while you use it. This eliminates the risk of unintended pod detachment. Blue Pro has a 10-second cut-off protection, overcharge protection |
Child-resistant Certified, |
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Device and Pod Cost |
Blue 2.0: £9.99 (UK) Blu Pro kit: £17.99 (UK) Blu Bar 600: £3.99 (UK) Blu Bar 1000: £5.99 (UK) Pods: £3.99 - £6.99 (UK), $9.99 (2-pack) |
Galex Series: $9.99 - $29.99 Replacement pods |
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Customer Support and Warranty |
1 year |
90 days |
Now let’s compare these brands in detail:
1. Design and Aesthetics
Blu's design is sleek, minimalistic, and compact. The Blu 2.0 comes with a satin and gloss finish and has a PowerTap feature for checking your battery on the go. It has a closed pod system, rapid recharging, and uses PURLAVA™ heating technology with ceramic wicks. This prolongs the life of the coil, ensuring all of the e-liquid in each pod is vaporized before the coil expires. Each Blu device has unique configurations that contribute to their vapor output. For example, the Blu Pro is designed for a more direct-to-lung vaping style, which typically produces more vapor compared to the more discreet, mouth-to-lung style of the Blu 2.0 and Blu Bar disposables.
FreeMax offers a range of compact pods and advanced mods. The Galex Nano, a square-shaped pod system, is small, lightweight, and designed for daily use. If you want something more refined, the mid-sized Marvos X steps in with a symmetrical design and a leather panel on the battery cover. Both devices feature semi-transparent front panels with LED lights, adding a modern touch. With multiple color options, you can pick a style that matches your vibe.
2. Performance and Battery Life
The Blu 2.0 and Blu Bar, both with 400mAh batteries, provide adequate power for light to moderate users. But, they need to be recharged frequently and may fall short for heavy vapers. The Blu Pro, with its 1100mAh battery, stands out for longer-lasting performance, catering well to more demanding users. However, across the board, Blu's battery life can be a limiting factor, especially when compared to competitors offering higher capacity options for extended use.
The battery life of FreeMax vapes varies significantly across models. Devices like the Marvos T 80W with a 3000 mAh battery can last you a full day. However, you may have to recharge pod systems like the MAXPOD 3 with a 480mAh battery frequently to keep it going. Mid-range options like the Maxus 50W (2000mAh) strike a good balance. Heavy users may find smaller batteries frustrating, but the fast charging feature in models like Galex Nano (50 minutes) helps mitigate downtime.
3. Longevity
Blu vapes' longevity varies, with the Blu 2.0 offering 262 puffs per charge, falling short for heavy users. Meanwhile, Blu Bar and Blu Pro provide a more robust 600 puffs, catering better to frequent vapers. This range indicates a moderate lifespan, positioning Blu as a practical option for daily vaping needs.
FreeMax devices vary in longevity based on the model and your usage. A single FreeMax pod typically provides around 150 puffs, roughly equivalent to a pack of cigarettes. High-capacity mods like the Twister 2 80W (3000mAh) are good for prolonged use, while coil lifespan is an average of one to three weeks, depending on your vaping habits and e-liquid viscosity. In terms of build quality, most devices—like the Maxus MAX 168W and Galex Nano—use zinc or aluminum alloy, which makes them durable and resistant to wear.
4. Flavor Selection and Nicotine Options
Blu vapes' flavor selection ranges from classic Tobacco and Menthol to more exotic ones like Pina Colada and Java in Blu 2.0. Blu Bar flavors lean into fruit-based flavors like Banana Ice and Peach Ice, appealing to users who favor sweet, refreshing tastes. The Blu Bar variety pack allows you to try multiple flavors before committing to a single one.
FreeMax vapes are available in a variety of fruit-based and minty flavors, such as: Passion Fruit
Strawpina
Blue Razz
Pineapple Ice
Pink Lemonade
Menthol
5. Vaping Experience
Blu vapes are generally known for moderate vapor production and a discreet and satisfying experience. The vapor output is sufficient for casual vaping, providing a smooth and consistent draw. The throat hit from Blu vapes is notably satisfying, especially for former smokers or users who prefer a stronger sensation reminiscent of traditional cigarettes. This is achieved through their nicotine formulation and the device's design, which ensures a sharp, clear hit at higher nicotine strengths, such as the 20 mg/ml offered in Blu Bars.
FreeMax vapes deliver dense vapor and a smooth throat hit, largely due to their advanced mesh coil technology. The mesh coil design ensures even heat distribution and efficient e-liquid absorption, enhancing both flavor and coil longevity. However, some users have reported inconsistent flavor delivery in models like the Maxus 200W and Fireluke Mesh Tank. They noted a cotton or metallic taste instead of the intended flavor, which impacted their overall experience. Despite these concerns, FreeMax devices are usually easy to use and safe. Models like the MARVOS X PRO 100W come with an LED display, so you can check your battery life and tweak the power settings. Additionally, FreeMax’s intelligent chipset technology offers features such as overheating protection, ensuring you have a safe vaping experience.
6. Health and Safety Concerns
Blu has been in the hot seat for health concerns, especially with its high nicotine content leading to worries about addiction and cardiovascular impact. There's also the buzz about exposure to harmful substances like benzoic acid in their pods, though they're generally considered less harmful than traditional cigarettes.
Since FreeMax offers products with varying pod capacity, high-power mods like the Marvos (4.5ml - 5ml) can put heavy vapors at risk of increased nicotine exposure. Nicotine is a toxic substance that can put you at risk of high blood pressure and make you vulnerable to heart ailments.
7. Regulatory Compliance and Legal Issues
The FDA’s marketing denial orders (Feb 2024) against some flavored Blu vapes, including menthol are mainly due to insufficient evidence on their public health impact. Concerns highlighted include the lack of data on harmful ingredients in the aerosol and battery safety issues.
FreeMax complies with TPD regulations, meeting the required standards to sell their products legally in the EU market. However, their products have not received FDA marketing authorization in the US.
Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.
8. Nicotine Content
Blu vapes offer nicotine levels that vary across their product range, including 18 mg/ml for their pods and up to 20 mg/ml for Blu Bar disposables, providing a potent nicotine delivery that can satisfy cravings effectively. However, these higher nicotine concentrations also raise considerations for addiction potential.
FreeMax has vapes in a range of nicotine strengths. Devices like the Onnix 2 15W (2ml) can handle 6-12mg freebase or 20-50mg nic salt, making them ideal for stronger nicotine delivery in a compact form. Meanwhile, the Onnix 20W (3.5ml, TPD 2ml) is better suited for 3-6mg freebase—perfect if you prefer lower nicotine concentrations.
9. Compatibility with Other Products
Blu vapes' proprietary design restricts cross-compatibility with third-party options. This exclusivity ensures a consistent experience but narrows customization options.
FreeMax is compatible with other devices, especially in 510-threaded models like the Maxus 50W and Twister Series, allowing you to swap coils. However, pod systems like the MAXPOD 3 use proprietary pods and coils, limiting third-party options. While this gives you consistent performance, it limits customization. You may find FreeMax replacement parts online, but if you’re looking for non-brand accessories, you may have fewer choices.
10. Availability and Accessibility
Blu vapes are widely available in both the US and UK in online and retail stores. Availability in other regions may vary due to local regulations and market presence.
FreeMax vapes are widely available in the US, UK, and other global markets, though accessibility varies by region. In the US, online and physical retailers carry FreeMax products, but their availability is limited without FDA approval. Buying in the UK is straightforward, though TPD regulations enforce a 2ml tank capacity limit, affecting product options. Globally, FreeMax has partnerships with distributors in regions like Europe, Asia, and the Middle East, enhancing product accessibility. Nonetheless, you should research regional guidelines before you make a purchase.
11. Cost vs. Quality
Blu vapes offer a competitive price range, from the affordable Blu Bar disposables at £3.99 to £5.99 in the UK, to the more comprehensive Blu Pro kit at £17.99. This offers a good cost-to-quality ratio, with an affordable and reliable vaping experience despite limitations like restricted third-party compatibility and variable vapor production. Their wide flavor range and user-friendly design make them an attractive option, though higher nicotine levels may deter those seeking lower intake.
FreeMax offers good value for money, balancing performance, capacity, and durability across its products. If you’re a light vaper after an affordable, compact vape, the Galex Series ($9.99 - $29.99, 2ml-3ml, up to 50mg salt nic) is a solid pick. While the Maxus Series ($26.99 - $62.99, 3.5ml-5ml, lower nicotine) provides longer battery life and durability. For vapers seeking high vapor production at an affordable price, the Marvos X 100W ($29.99, 4.5ml-5ml) offers powerful performance without a high cost.
Pros and Cons of Blu and FreeMax
To summarize, here are the benefits and drawbacks of both these brands:
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Pros of Blu |
Cons of Blu |
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Pros of FreeMax |
Cons of FreeMax |
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In short, both Blu and FreeMax stand out in the vaping market with their unique strengths and offerings.
However, both Blu and FreeMax are not without their regulatory challenges.
Now, if you’re on the lookout for a nicotine-free alternative without compromising on the vaping experience, we’ll tell you what’s best.
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