IQOS vs OXVA: Features, Price + More (2024)
The epic showdown: IQOS vs OXVA. We're here to dissect every puff, flavor, and cloud.
But how do they compare against each other in terms of product range, performance, flavors, value, and more?
Whether you're on team IQOS or rooting for OXVA, this detailed comparison guide is packed with juicy details!
And stick around, because we've got a twist for you – nicotine-free vapes from Cyclone Pods. Safer, smoother, and even more satisfying.
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A Quick Intro to IQOS and OXVA
IQOS (pronounced "EYE-kohs"), an acronym for "I Quit Ordinary Smoking," refers to a product line of tobacco and e-cigarette devices made by Philip Morris International (PMI). Therefore, technically speaking, IQOS products are not vapes but rather fall into the broader category of electronic cigarettes. It focuses on ‘heat-not-burn’ tobacco products, offering smoke-free alternatives to traditional cigarettes. PMI positions IQOS as less harmful, but it's crucial to remember that it still delivers nicotine and isn't risk-free. Headquartered in Stamford, USA, PMI offers smoke-free products in 84 markets globally. The company has two smoke-free product research facilities in Singapore and Switzerland.
Based in Shenzhen, China, OXVA produces a variety of reusable and disposable vape devices that are sleek and easy to use. The brand has received several awards and recognitions, including Best Pod 2022 and Best Vape Kit for Beginners 2022. As of July 2024, the US FDA has not granted OXVA any premarket tobacco product marketing orders to market their products.
Brand History and Background of IQOS and OXVA
Let’s look at how the two brands evolved.
PMI was established in 1847 in New York and has long been a major player in the cigarette industry. However, facing declining smoking rates and growing health concerns, the company began exploring alternatives in the early 2000s. This led to the creation of a dedicated research and development division focused on smoke-free products, paving the way for IQOS. Philip Morris International first launched IQOS in Japan and Italy in 2014.
OXVA, founded in November 2019 by Justin La, has quickly become one of the fastest-growing e-cigarette brands on the market. In 2022, OXVA expanded with its OXBAR disposable brand and won over five industry awards with the XLIM PRO pod kit.
IQOS vs OXVA Comparison Summary
Take a quick look at the features of IQOS and OXVA vapes before we get into the details:
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IQOS |
OXVA |
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Product Range |
ILUMA, ORIGINALS (ONE, DUO), BONDS, lil |
Pod vapes: Xlim series, Oneo, Artio Series, Origin Series, Velocity Series Disposables: OXBAR Series, OXBAR Light Series, VOXIN Series, Magic Maze Series, G8000 Series E-liquid: OXVA Passion
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Nicotine-free options available? |
No |
No |
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Device Quality & Build |
Stylish and premium devices with a focus on ergonomics |
Aluminum body, premium materials, minimalist design, user-friendly interface |
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Battery Capacity |
IQOS ILUMA Prime: 2380 mAh (provides 2 consecutive uses per charge) IQOS lil Solid Ez: 2950mAh (3 consecutive uses per charge) |
OXVA disposables: 650 mAh - 900 mAh OXVA pod vapes: Ranges between 1000 mAh - 2000 mAh |
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Pod Capacity, Nicotine Strength |
Not applicable - uses tobacco sticks that contain real tobacco (like HEETS & TEREA SMARTCORE) |
OXVA pod tanks: 2ml OXVA e-liquid strengths: 3.8% (38mg) / 5.8% (58mg) |
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Number of Puffs per Pod |
~14 puffs from each compatible tobacco stick |
OXVA pod vapes: 400-600 puffs per charge |
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Charging Time |
90-120 minutes (can vary for different product ranges) |
20 - 60 minutes |
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Safety Features |
Heat-not-burn technology, LED indicator, auto-shutoff, and age verification at purchase |
Short Circuit Protection, Overheat Protection, Low Resistance Protection, Child Resistance Features, Battery Reverse Protection |
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Device and Pod Cost |
IQOS kit: $100 - $200 (depending on the product) Tobacco sticks: $5 - $10 (pack of 20 sticks) |
OXVA XLIM Classic Edition: $24.99 OXVA XLIM GO Kit: $15.30 OXVA XLIM V3 pod: $11.69 - $12.99 OXVA XLIM Pro Kit: $28.48 - $30.51 |
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Customer Support and Warranty |
1 year |
90 days |
Now let’s compare these brands in detail:
1. Design and Aesthetics
IQOS devices have a sleek, modern look, available in matte, glossy or metallic finishes and various colors. They embody the brand's signature monolithic look — a unified minimalist form. Simple button layouts and clear LED lights prioritize user-friendliness. The mix of plastic and metal aims for a sturdy yet stylish build, though some models scratch easily or feel bulky.
OXVA products are popular for their smooth, ergonomic shapes, which are comfortable to hold and use. The Xlim Pro, for example, features a minimalist aesthetic with clean lines and a refined finish, available in multiple colors. That said, OXVA's conservative approach to innovation and limited color options may disappoint those seeking more adventurous designs.
2. Performance and Battery Life
IQOS devices offer varying battery life depending on the model. Some devices are all-in-ones, while others come as starter kits, comprising the main device (aka the holder) and a charging case. Most IQOS devices provide enough power for around 20 uses per charge and 2-3 consecutive uses (2-3 tobacco sticks in a row).
Even with smaller batteries, many OXVA vapes can last for up to three days off one charge. In terms of performance, OXVA devices use automatic wattage adjustment to improve the coils' performance, enhancing vapor and flavor.
3. Longevity
Since IQOS devices are more of an alternative to cigarettes, it might not be fair to compare them with vapes. IQOS offers potential cost savings vs. cigarettes, with each stick lasting 10-14 puffs at a lower cost per puff. Some users report 1-2 years of use before encountering issues like battery degradation, button malfunctions, or heating problems. Others claim their devices have lasted longer, depending on usage frequency and care.
OXVA vapes' internal batteries and compact design make them incredibly durable. Their zinc alloy casing feels premium and is resistant to fading and peeling. OXVA devices are also leak-resistant and battery-protected, making them reliable and long-lasting.
4. Flavor Selection and Nicotine Options
IQOS offers a diverse flavor palette through its HEETS, Fiit, and TEREA tobacco sticks. Flavors are categorized into Classic, Menthol, Aromatic (mint and fruit flavors), and other ranges.
OXVA sells a wide variety of e-liquid flavors for their pod vapes. Popular flavors include Watermelon, Blue Raspberry, Mixed Apple, Mango, and Mixed berry.
5. Vaping Experience
IQOS offers a vaping experience distinct from traditional cigarettes and e-cigarettes. Users report a smoother, less harsh experience with various flavor options. However, some find it less satisfying than cigarettes, and the lack of strong nicotine options might be a drawback.
OXVA vapes offer an outstanding vaping experience with advanced features, great flavors, and sleek designs. They offer temperature control and adjustable settings, catering to a range of vaping preferences and experience levels. Many OXVA models feature easy refill systems and require minimal maintenance.
6. Health and Safety Concerns
IQOS products, while marketed as a safer alternative to traditional cigarettes, still carry health risks, including potential lung damage and impacts on immune function. And while IQOS sticks contain less total nicotine, the amount absorbed may be similar to traditional cigarettes. So concerns also revolve around nicotine addiction and exposure to harmful substances.
OXVA has a positive reputation in the vaping market for its quality, and its products are legal, fully regulated, and generally safe. However, there have been concerns about underage vaping and the sale of counterfeit or imitation devices, which can be dangerous due to the use of unknown ingredients. Although OXVA devices are widely considered safer than smoking, they can contain high levels of nicotine, which is associated with addiction and various health risks.
7. Regulatory Compliance and Legal Issues
IQOS got a US FDA (Food and Drug Administration) nod for their "reduced exposure" claim (vs. cigarettes) in 2020, but a patent infringement lawsuit in 2021 halted US sales, with no clear timeline for resumption. As of February 2024, PMI emphasizes its ongoing "constructive dialogue" with the FDA, as it plans IQOS’s US launch in 2024.
In Europe, OXVA complies with industry regulations (including TPD and EU Directive) and has not faced any legal issues due to regulatory breaches.
Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.
8. Nicotine Content Potential
IQOS heats real tobacco, providing a controlled nicotine delivery similar to traditional smoking. As a result, the nicotine strength options are limited, typically available in regular and light versions. IQOS tobacco sticks contain about 70-80% of the nicotine in regular cigarettes. Each stick has over 4mg of nicotine, which is high but slightly less than the 10-14mg per cigarette in regular brands.
OXVA’s brand of nicotine salt e-liquids comes in medium and high nicotine concentrations. The 38mg nicotine strength is suitable for intermediate smokers or vapers who prefer more manageable nicotine levels. In comparison, the 58mg is better suited for heavy smokers looking for a stronger nicotine hit. Casual vapers may find both concentrations a bit harsh.
9. Compatibility with Other Products
IQOS devices are not cross-compatible with cigarettes or tobacco sticks from other brands, or any other vaping products. They are specifically designed to be used with their own branded tobacco sticks, such as HEETS for earlier models and TEREA SMARTCORE STICK for the IQOS ILUMA series, ensuring device functionality and safety.
OXVA products are designed to be used with OXVA devices only and are not compatible with other products.
10. Availability and Accessibility
While IQOS devices were authorized by the FDA for marketing in the US, sales currently remain halted due to a legal dispute. Their availability depends on resolving this issue and navigating import restrictions. That said, PMI plans to launch its products in the US in phases (subject to approval from authorities), starting in two unnamed states staring May 2024, followed by a national launch. Note: The US FDA has not authorized IQOS as a smoking cessation aid.
OXVA vapes and e-liquids are widely available through various online and physical retailers across the USA and the UK. But, you must look out for specific location-based restrictions, especially in regions with strict e-cigarette regulations or flavor bans.
11. Cost vs. Quality
IQOS devices, priced around $100 and up, aim for quality with Heat-not-burn technology, offering a consistent smoking alternative with reduced harmful chemicals. Despite a higher initial cost compared to some competitors, the investment reflects its technological and safety features.
OXVA delivers high-quality, durable vape devices like the Xlim Pro and Xlim V2 at reasonable prices, offering excellent value for money. However, higher entry prices for some vapes and limited customization options might deter budget-conscious users and those seeking tailored experiences.
Pros and Cons of IQOS and OXVA
To summarize, here are the benefits and drawbacks of both these brands:
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Pros of IQOS |
Cons of IQOS |
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Pros of OXVA |
Cons of OXVA |
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In short, both IQOS and OXVA stand out in the vaping market with their unique strengths and offerings.
IQOS finds itself navigating through some regulatory hurdles, unlike OXVA.
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