LOST MARY vs IJOY: Comparing Devices, Price, Performance (2025)
The epic showdown: LOST MARY vs IJOY. We're here to dissect every puff, flavor, and cloud.
But how do they compare against each other in terms of product range, performance, flavors, value, and more?
Whether you're on team LOST MARY or rooting for IJOY, this detailed comparison guide is packed with juicy details!
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A Quick Intro to LOST MARY and IJOY
Headquartered in Shenzhen, China, LOST MARY has a product lineup that includes disposable and rechargeable vapes and pods. Ideal for the on-the-go vaper, these devices offer a satisfying experience for both beginners and seasoned vapers.
IJOY, based in Shenzhen, China, offers disposables, pod systems, and mods designed for beginners and advanced vapers alike. With a global presence across five continents, IJOY products are available in countries like the USA, UK, France, Japan, and South Africa.
Brand History and Background of LOST MARY and IJOY
Let’s look at how the two brands evolved.
Founded in 2021, LOST MARY quickly established itself as a go-to brand for disposable vapes and gained popularity for its diverse flavor offerings. However, 2023 brought challenges when Booker Group, a British wholesale distributor, withdrew Lost Mary BM600 disposable pods. This was followed by Daily Mail’s investigation that revealed some Elf Bar products contained tank capacities above the legal limit for the UK market. Since Elf Bar and Lost Mary are owned by the same Chinese firm Shenzhen iMiracle Technology, the products of both brands came under scrutiny. Later in 2023, the brand made headlines again for its sustainable practices by using recyclable materials and eco-friendly packaging.
The IJOY brand, launched in 2012, is a leading name in the electronic vape industry. In 2015, they launched the Asolo 200W box mod, noted for its temperature control features. By 2017, it expanded the product line to include the Captain series, and in 2019, it introduced the LIO brand, focusing on disposable vapes. Continuing its innovations, it launched the IJOY Uranus Mate in 2024, one of the first AI-automated vaping devices. However, the brand’s journey hasn't been without hurdles. In November 2023, the FDA issued a warning letter against IJOY for illegally marketing and selling its products in the US.
LOST MARY vs IJOY Comparison Summary
Take a quick look at the features of LOST MARY and IJOY vapes before we get into the details:
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LOST MARY |
IJOY |
Product Range |
BM16000, BM600S, BM600S GOLD, BM3500, BM5000, BM600, MO10000, MO5000, OS5000 COSMIC EDITION, OS5000, OS4000, MT15000 TURBO, QM600, AM600, CM1500 (Disposables) LOST MARY CD, PSYPER, TAPPO AIR, TAPPO, DM1200 (Rechargeable pod systems) |
IJOY Uranus Mate, IJOY Mercy 10000, IJOY Mars Cabin 20000, IJOY PUNK (Disposables) LIO Stone 12000, LIO CAPO, LIO Mini, LIO NANO X2 (Disposables from LIO series) Cigpet CAPO Mod kit (mod kit)
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Nicotine-free options available? |
Yes (OS5000, BM600, and BM3500) |
Yes (LIO NANO X2) |
Device Quality & Build |
Portable vapes with smooth, durable aluminum bodies |
Ergonomic design with rounded edges and a smooth outer finish |
Battery Capacity |
BM16000: 650 mAh MO5000: 500 mAh OS5000 COSMIC EDITION: 550 mAh MT15000 TURBO: 600 mAh CM1500: 850 mAh DM1200: 850 mAh TAPPO AIR: 750 mAh LOST MARY CD: 650 mAh |
IJOY Uranus Mate: 1100mAh LIO Stone 12000: 550mAh Cigpet CAPO Mod kit: Dual 18650mAh batteries |
Pod Capacity, Nicotine Strength |
BM600S: 2 ml, 20 mg/ml MO5000: 50 mg/ml QM600: 2 ml, 20 mg/ml AM600: 2 ml, 20 mg/ml CM1500: 5%, 2% DM1200: 2 ml, 20 mg/ml TAPPO AIR: 2 ml, 0 mg/ml or 10 mg/ml or 20 mg/ml PSYPER: 50 mg/ml |
IJOY Uranus Mate: 20ml, 5% LIO Stone 12000: 18ml, 5% Cigpet CAPO Mod kit: 3ml/2ml |
Number of Puffs per Pod |
BM16000: Up to 16000 MO10000: Up to 10000 OS5000 COSMIC EDITION: Up to 7500 MT15000 TURBO: Up to 15000 QM600: Up to 600 AM600: Up to 600 CM1500: Up to 1500 DM1200: 1200 LOST MARY CD: Up to 12000 PSYPER: Up to 5500 |
IJOY Uranus Mate: 40,000 LIO Stone 12000: 12,000 |
Charging Time |
1-2 hours |
IJOY Captain AirGo: 60 minutes approx |
Safety Features |
LED indicator, auto-shutoff, and age verification at purchase |
Overcharge protection and child safety lock |
Device and Pod Cost |
BM16000: $31.99 BM5000: $15.99 MO10000: $19.99 MO5000: $15.99 OS5000: $15.99 MT15000 TURBO: $29.99 LOST MARY CD: $23.99 PSYPER: $10.99 |
IJOY Uranus Mate: $14.99 LIO Stone 12000: $9.09 Cigpet CAPO Mod kit: $27.99 |
Customer Support and Warranty |
1 year |
Not mentioned on the website |
Now let’s compare these brands in detail:
1. Design and Aesthetics
LOST MARY devices have an innovative design with dynamic battery indicators in green, blue, red, and orange. Most devices are equipped with the dual mesh coil and are available in contrasting color combinations.
IJOY devices predominantly feature a rounded box shape with integrated mouthpieces. Models like IJOY Mercy 10000 have a glossy finish whereas others like IJOY Bar 1500 have a smooth matte exterior. However, portability can be a downside, with models like the IJOY SD10000 being noticeably bulkier than standard disposables. On the plus side, some IJOY devices include animated screens, providing you real-time updates on battery and e-liquid levels.
2. Performance and Battery Life
LOST MARY vapes offer a mixed bag in terms of performance and battery life. Models like DM1200 and CM1500 stand out with their 850 mAh batteries, promising longer sessions. On the other hand, MO5000 with its 500 mAh battery may not be the best option for heavy vapers.
If you're after all-day reliability, IJOY devices like the PUNK (1200mAh) and Uranus Mate (1100mAh) won’t let you down. But if you're a heavy vaper, you’ll find the LIO Mini (400mAh) frustratingly short-lived. Disposables like the LIO Stone 12000 (550mAh) and Mercy 10000 (650mAh) are underwhelming given their puff claims. However, mods like the Cigpet CAPO, powered by dual 18650 batteries can be a good choice for advanced users.
3. Longevity
LOST MARY's vape lineup offers a wide range of puff count, from 600 to a whopping 16,000, appealing to different user needs. However, the longevity of each device heavily leans on a particular model’s battery capacity, and not just the puff count. While BM16000 promises an impressive puff count of up to 16000, its 650 mAh battery may be a limiting factor. Alternately, DM1200 offers only 1200 puffs but comes with a powerful 850 mAh battery that’s designed for longer sessions.
IJOY’s high-capacity devices like the Uranus Mate (40,000 puffs, 1100mAh) and Mars Cabin 20000 (20,000 puffs, 850mAh) are designed for extended use. However, their battery sizes may be limiting for such high puff claims. Disposables like the LIO Mini (600 puffs, 400mAh) and LIO NANO X2 (800 puffs, 500mAh) may fall short for frequent vapers. For durability and power, you can go for the Cigpet CAPO mod kit with dual 18650 batteries.
4. Flavor Selection and Nicotine Options
LOST MARY disposables come in different fruit-based and tobacco flavors, including watermelon, kiwi, blueberry, banana, coffee, apple, lime, and more.
IJOY disposables are available in a variety of fruit-based, and other flavors, including: Blueberry Watermelon
Strawberry Ice
Sour Apple
Pink Lemonade
Mexico Mango
Peach Plum
Summer Coconut, and more
5. Vaping Experience
LOST MARY vapes are a good option for both cloud chasers and flavor aficionados. Quite a few models, including DM1200, TAPPO AIR, LOST MARY CD, and QM600, are designed using the QUAQ mesh technology – key to better flavor and vapor production. PSYPER pod devices come with adjustable airflow control giving users a personalized vaping experience.
IJOY devices like Uranus Mate and Mars Cabin 20000 are equipped with dual mesh coils, enhancing flavor intensity and vapor production. Models like SD 40000 and CYBER have adjustable airflow functionality, allowing you to customize your draw. Additionally, advanced models like SD 22000 and SD 40000 include smart screens, providing real-time updates on battery percentage and e-liquid levels.
6. Health and Safety Concerns
LOST MARY vapes come with the risk of developing a nicotine dependency and being exposed to other harmful compounds. Particularly, their disposables containing 5% nicotine present a considerable risk for addiction. However, if you want a safer vaping option, the brand offers nicotine-free alternatives in the US and UK.
IJOY products contain nicotine, which can pose health risks and lead to addiction. Additionally, nicotine vapes may contain vitamin E acetate, diacetyl, and other harmful chemicals. However, LIO NANO X2 is one of those rare models from this brand offering you a zero-nicotine vaping option.
7. Regulatory Compliance and Legal Issues
Besides the regulatory issues we mentioned earlier, in December 2023, the US FDA issued a warning letter to LOST MARY on the grounds of selling unauthorized e-cigarettes and violating vape regulations. Around the same time, NJOY, a rival company, sued LOST MARY, arguing that the latter didn't have the FDA's legit permission to sell their products.
IJOY is yet to receive marketing authorization from the FDA for selling their products in the U.S market. The FDA has flagged specific products, including the IJOY Bar IC8000 Disposable in Apple Juice flavor and the IJOY Bar SD10000 in Blue Razz Ice flavor, for non-compliance.
Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.
8. Nicotine Content
LOST MARY vapes offer a range of nicotine levels, from 0 mg/ml for those seeking a nicotine-free experience to a robust 50 mg/ml for those who like a stronger hit. The choice of nicotine concentrations ensure smooth delivery for casual vapers as well as satisfying throat hits for those wanting a higher nicotine dose.
IJOY models like the Mars Cabin 20000 (20ml pod capacity, 50mg nicotine strength) and LIO CAPO (12ml pod capacity, 50mg/30mg nicotine strength) are suited for heavy nicotine users. Conversely, the LIO Mini (2ml pod capacity, 20mg nicotine strength) caters to those seeking lower nicotine options, while the LIO NANO X2 (2ml pod capacity, 0mg/16mg/19mg nicotine strength) offers both low-strength and nicotine-free vaping choices.
9. Compatibility with Other Products
LOST MARY’s disposable vapes come with pre-filled pods and aren’t meant to be refilled or replaced. If you’re looking for customizable vaping experiences, explore other devices that pair with third-party interchangeable pods and e-liquids. Likewise, charging LOST MARY vapes with chargers that aren't specifically made for these devices can lead to risks like overcharging, short-circuiting, or damaging the battery.
Being disposable, IJOY vapes are incompatible with third-party e-liquids and accessories.
10. Availability and Accessibility
LOST MARY products can be bought in retail stores (in the US) and online stores (in the US, UK, Switzerland, France, and other European countries). However, regulatory restrictions tied to specific locations can impact their availability and distribution.
A number of retail shops and online stores allow you to order IJOY products across Asia, North America, Europe, and Oceania. However, the availability and shipping of these products can be impacted by location-specific regulations and restrictions.
11. Cost vs. Quality
LOST MARY offers both high-end and affordable products, ranging from $10.99 for pod systems like PSYPER to $31.99 for disposables like BM16000. The varied price points cater to diverse user needs, offering value for both budget-conscious users and vapers seeking premium, advanced devices.
IJOY devices like the Uranus Mate ($14.99 for 40,000 puffs) and Mars Cabin 20000 ($25 for 20,000 puffs) offer commendable longevity but at a premium pricing. The LIO Stone 12000 ($9.09 for 12,000 puffs) is an affordable yet high-capacity option. Meanwhile, the LIO Mini ($5.19 for 600 puffs) and NANO X2 (approximately $5.99 for 800 puffs) are affordable but underwhelming in puff count, limiting their appeal to light or occasional vapers.
Pros and Cons of LOST MARY and IJOY
To summarize, here are the benefits and drawbacks of both these brands:
Pros of LOST MARY |
Cons of LOST MARY |
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Pros of IJOY |
Cons of IJOY |
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In short, both LOST MARY and IJOY stand out in the vaping market with their unique strengths and offerings.
However, both LOST MARY and IJOY are not without their regulatory challenges.
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