IQOS vs Gold Bar : Comparing Devices, Price, Performance (2025)
The epic showdown: IQOS vs Gold Bar . We're here to dissect every puff, flavor, and cloud.
But how do they compare against each other in terms of product range, performance, flavors, value, and more?
Whether you're on team IQOS or rooting for Gold Bar , this detailed comparison guide is packed with juicy details!
And stick around, because we've got a twist for you – nicotine-free vapes from Cyclone Pods. Safer, smoother, and even more satisfying.
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A Quick Intro to IQOS and Gold Bar
IQOS (pronounced "EYE-kohs"), an acronym for "I Quit Ordinary Smoking," refers to a product line of tobacco and e-cigarette devices made by Philip Morris International (PMI). Therefore, technically speaking, IQOS products are not vapes but rather fall into the broader category of electronic cigarettes. It focuses on ‘heat-not-burn’ tobacco products, offering smoke-free alternatives to traditional cigarettes. PMI positions IQOS as less harmful, but it's crucial to remember that it still delivers nicotine and isn't risk-free. Headquartered in Stamford, USA, PMI offers smoke-free products in 84 markets globally. The company has two smoke-free product research facilities in Singapore and Switzerland.
Crafted by the UK-based manufacturer Vape Gold, Gold Bar is known for their opulent vaping devices with a recognizable gold finish. Their lineup includes sleek disposable vapes and pod systems, available in a variety of flavors and a 20mg to 50mg nicotine strength. They’re simple (with few frills) but user friendly and highly portable for the everyday, casual vaper.
Brand History and Background of IQOS and Gold Bar
Let’s look at how the two brands evolved.
PMI was established in 1847 in New York and has long been a major player in the cigarette industry. However, facing declining smoking rates and growing health concerns, the company began exploring alternatives in the early 2000s. This led to the creation of a dedicated research and development division focused on smoke-free products, paving the way for IQOS. Philip Morris International first launched IQOS in Japan and Italy in 2014.
Gold Bar is a relatively new brand founded in 2023 by Patrick James Taylor. The brand emphasizes elegance and sophistication, alongside high performance and careful quality control. Specific details about their regulatory compliance are limited. They seem to comply with the United Kingdom’s TPD (Tobacco Products Directive), and haven’t received any publicly available warnings from the US FDA. However, this lack of information doesn't guarantee product safety. It may indicate that Gold Bar, being a young brand, hasn’t yet attracted FDA scrutiny or received premarket tobacco product application (PMTA) approval.
IQOS vs Gold Bar Comparison Summary
Take a quick look at the features of IQOS and Gold Bar vapes before we get into the details:
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IQOS |
Gold Bar |
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Product Range |
ILUMA, ORIGINALS (ONE, DUO), BONDS, lil |
Gold Bar 600 Disposables (TPD) Gold Bar Reload Prefilled Pod Kit (TPD) Gold Bar Apollo Prefilled Pod Kit (TPD) Gold Bar 24Seven Disposables (Note: Availability differs by country)
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Nicotine-free options available? |
No |
No |
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Device Quality & Build |
Stylish and premium devices with a focus on ergonomics |
Sleek, matte gold finish, ergonomic black mouthpiece, aluminium and plastic construction |
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Battery Capacity |
IQOS ILUMA Prime: 2380 mAh (provides 2 consecutive uses per charge) IQOS lil Solid Ez: 2950mAh (3 consecutive uses per charge) |
Gold Bar 600 Disposables: 500mAh Gold Bar Reload Prefilled Pod Kit: 650mAh Gold Bar Apollo Prefilled Pod Kit: 1000mAh Gold Bar 24Seven Disposables: 850mAh |
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Pod Capacity, Nicotine Strength |
Not applicable - uses tobacco sticks that contain real tobacco (like HEETS & TEREA SMARTCORE) |
Gold Bar 600 Disposables: 2ml, 20mg/ml (2%) Gold Bar Reload Prefilled Pod Kit: 2ml, 20mg/ml (2%) Gold Bar Apollo Prefilled Pod Kit: 2ml + 5ml refill tank, 20mg/ml (2%) Gold Bar 24Seven Disposables: 20ml, 50mg/ml (5%) |
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Number of Puffs per Pod |
~14 puffs from each compatible tobacco stick |
Gold Bar 600 Disposables: 600 puffs Gold Bar Reload Prefilled Pod Kit: 600 puffs Gold Bar Apollo Prefilled Pod Kit: 20,000 puffs Gold Bar 24Seven Disposables: 24,000 puffs |
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Charging Time |
90-120 minutes (can vary for different product ranges) |
Gold Bar Reload Prefilled Pod Kit: 1 hour 45 mins Gold Bar Apollo Prefilled Pod Kit: Fast charging time not specified Gold Bar 24Seven Disposables: Fast charging time not specified |
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Safety Features |
Heat-not-burn technology, LED indicator, auto-shutoff, and age verification at purchase |
LED indicator, no firing button (inhale activation), short-circuit protection, overcharge protection, age verification at purchase, batch number product verification |
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Device and Pod Cost |
IQOS kit: $100 - $200 (depending on the product) Tobacco sticks: $5 - $10 (pack of 20 sticks) |
Gold Bar 600 Disposables: £6 or $8 Gold Bar Reload Prefilled Pod Kit: £6 (~$8) for the starter kit; £6 (~$8) for 2 x pods Gold Bar Apollo Prefilled Pod Kit: £9 (~$12) for the starter kit; £5 (~$7) per refill pack Gold Bar 24Seven Disposables: ~$13 to $19 |
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Customer Support and Warranty |
1 year |
6 months (devices) |
Now let’s compare these brands in detail:
1. Design and Aesthetics
IQOS devices have a sleek, modern look, available in matte, glossy or metallic finishes and various colors. They embody the brand's signature monolithic look — a unified minimalist form. Simple button layouts and clear LED lights prioritize user-friendliness. The mix of plastic and metal aims for a sturdy yet stylish build, though some models scratch easily or feel bulky.
Gold Bar devices feature a sophisticated gold finish and a compact, rectangular shape with rounded edges for ergonomic handling. They’re highly portable and hassle free, with no buttons or screens, making them very user-friendly. However, the simple design won’t impress users who enjoy bells and whistles like digital displays and advanced safety protections.
2. Performance and Battery Life
IQOS devices offer varying battery life depending on the model. Some devices are all-in-ones, while others come as starter kits, comprising the main device (aka the holder) and a charging case. Most IQOS devices provide enough power for around 20 uses per charge and 2-3 consecutive uses (2-3 tobacco sticks in a row).
Gold Bar’s battery capacities range from 500mAh (non-rechargeable) to 1,000mAh (rechargeable), offering decent longevity for casual use. However, some users report slower charging times compared to similar devices. The reusable batteries in Reload and Apollo kits support environmental sustainability. They use USB-C charging for convenience. Meanwhile, the disposables are single-use, including the batteries.
3. Longevity
Since IQOS devices are more of an alternative to cigarettes, it might not be fair to compare them with vapes. IQOS offers potential cost savings vs. cigarettes, with each stick lasting 10-14 puffs at a lower cost per puff. Some users report 1-2 years of use before encountering issues like battery degradation, button malfunctions, or heating problems. Others claim their devices have lasted longer, depending on usage frequency and care.
The average puff count per ml for pod-based vapes is around 300 puffs. So, the Gold Bar 600 Disposable and Reload are right on par with industry standards and offer decent longevity. The 24Seven Disposable is packed with puffs but it only sports an 850mAh battery, which could mean frequent recharging. Meanwhile, the Gold Bar Apollo shines with an impressive 20,000 puffs and the highest battery capacity (from this brand) at a relatively low price.
4. Flavor Selection and Nicotine Options
IQOS offers a diverse flavor palette through its HEETS, Fiit, and TEREA tobacco sticks. Flavors are categorized into Classic, Menthol, Aromatic (mint and fruit flavors), and other ranges.
Gold Bar offers an extensive flavor selection across its product ranges: Across the devices, you can find mainly fruity flavors with some minty and tobacco profiles in the mix. However, users may find the pod vape and 24Seven flavor ranges disappointing compared to their vast 600 Disposable range.
5. Vaping Experience
IQOS offers a vaping experience distinct from traditional cigarettes and e-cigarettes. Users report a smoother, less harsh experience with various flavor options. However, some find it less satisfying than cigarettes, and the lack of strong nicotine options might be a drawback.
Gold Bar vapes provide a smooth throat hit and consistent vapor production with a relatively airy draw. They’re great if you enjoy simplicity and ease-of-use. However, if you are a cloud head or love to customize your vaping experience (such as adjustable airflow or power), you may find the experience less satisfying.
6. Health and Safety Concerns
IQOS products, while marketed as a safer alternative to traditional cigarettes, still carry health risks, including potential lung damage and impacts on immune function. And while IQOS sticks contain less total nicotine, the amount absorbed may be similar to traditional cigarettes. So concerns also revolve around nicotine addiction and exposure to harmful substances.
Gold Bar vapes offer devices with 20mg (UK) or 50mg (US) nicotine strength, lacking nicotine-free options, which may not suit users seeking to avoid nicotine. Nicotine is highly addictive and can pose a risk to cardiovascular health. The brand also doesn't clearly share what's in their e-liquids, which might worry vapers who prioritize their health.
7. Regulatory Compliance and Legal Issues
IQOS got a US FDA (Food and Drug Administration) nod for their "reduced exposure" claim (vs. cigarettes) in 2020, but a patent infringement lawsuit in 2021 halted US sales, with no clear timeline for resumption. As of February 2024, PMI emphasizes its ongoing "constructive dialogue" with the FDA, as it plans IQOS’s US launch in 2024.
Gold Bar complied with TPD regulations, which, among other points, limits tanks to 2ml. However, they have used a common loophole for their Apollo pod kit, providing multiple 2ml tanks that can attach to the device at once. The TPD regulations are enforced for consumer protection, so this workaround may be something to take note of. But, there’s little information regarding Gold Bar’s compliance with the US FDA.
Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.
8. Nicotine Content
IQOS heats real tobacco, providing a controlled nicotine delivery similar to traditional smoking. As a result, the nicotine strength options are limited, typically available in regular and light versions. IQOS tobacco sticks contain about 70-80% of the nicotine in regular cigarettes. Each stick has over 4mg of nicotine, which is high but slightly less than the 10-14mg per cigarette in regular brands.
Gold Bar vapes use nicotine salts, offering a smooth and satisfying hit with a nicotine strength of 20mg/ml for all TPD devices. The 24Seven vape is not TPD compliant (not sold in the UK), and contains 50mg/ml (5%) nicotine.
9. Compatibility with Other Products
IQOS devices are not cross-compatible with cigarettes or tobacco sticks from other brands, or any other vaping products. They are specifically designed to be used with their own branded tobacco sticks, such as HEETS for earlier models and TEREA SMARTCORE STICK for the IQOS ILUMA series, ensuring device functionality and safety.
Gold Bar products are designed as standalone systems, meaning their pods and devices are not compatible with other brands. However, the rechargeable devices use a standard USB-C charger, making charging convenient and compatible with commonly available cables.
10. Availability and Accessibility
While IQOS devices were authorized by the FDA for marketing in the US, sales currently remain halted due to a legal dispute. Their availability depends on resolving this issue and navigating import restrictions. That said, PMI plans to launch its products in the US in phases (subject to approval from authorities), starting in two unnamed states staring May 2024, followed by a national launch. Note: The US FDA has not authorized IQOS as a smoking cessation aid.
Gold Bar vapes are primarily available in the UK through online retailers and select vape shops. They can be hard to come by in the US, though some online wholesalers sell the 24Seven disposable.
11. Cost vs. Quality
IQOS devices, priced around $100 and up, aim for quality with Heat-not-burn technology, offering a consistent smoking alternative with reduced harmful chemicals. Despite a higher initial cost compared to some competitors, the investment reflects its technological and safety features.
Gold Bar vapes generally align with standard market value, offering 600-puff disposables for $8 to 24,000 puff disposables for around $13 to $19. However, a few factors (like limited customizability and lack of transparency around ingredients) can make alternatives appealing at a similar price point.
Pros and Cons of IQOS and Gold Bar
To summarize, here are the benefits and drawbacks of both these brands:
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Pros of IQOS |
Cons of IQOS |
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Pros of Gold Bar |
Cons of Gold Bar |
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In short, both IQOS and Gold Bar stand out in the vaping market with their unique strengths and offerings.
However, both IQOS and Gold Bar are not without their regulatory challenges.
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