LOST MARY vs Gold Bar : Comparing Devices, Price, Performance (2025)
The epic showdown: LOST MARY vs Gold Bar . We're here to dissect every puff, flavor, and cloud.
But how do they compare against each other in terms of product range, performance, flavors, value, and more?
Whether you're on team LOST MARY or rooting for Gold Bar , this detailed comparison guide is packed with juicy details!
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A Quick Intro to LOST MARY and Gold Bar
Headquartered in Shenzhen, China, LOST MARY has a product lineup that includes disposable and rechargeable vapes and pods. Ideal for the on-the-go vaper, these devices offer a satisfying experience for both beginners and seasoned vapers.
Crafted by the UK-based manufacturer Vape Gold, Gold Bar is known for their opulent vaping devices with a recognizable gold finish. Their lineup includes sleek disposable vapes and pod systems, available in a variety of flavors and a 20mg to 50mg nicotine strength. They’re simple (with few frills) but user friendly and highly portable for the everyday, casual vaper.
Brand History and Background of LOST MARY and Gold Bar
Let’s look at how the two brands evolved.
Founded in 2021, LOST MARY quickly established itself as a go-to brand for disposable vapes and gained popularity for its diverse flavor offerings. However, 2023 brought challenges when Booker Group, a British wholesale distributor, withdrew Lost Mary BM600 disposable pods. This was followed by Daily Mail’s investigation that revealed some Elf Bar products contained tank capacities above the legal limit for the UK market. Since Elf Bar and Lost Mary are owned by the same Chinese firm Shenzhen iMiracle Technology, the products of both brands came under scrutiny. Later in 2023, the brand made headlines again for its sustainable practices by using recyclable materials and eco-friendly packaging.
Gold Bar is a relatively new brand founded in 2023 by Patrick James Taylor. The brand emphasizes elegance and sophistication, alongside high performance and careful quality control. Specific details about their regulatory compliance are limited. They seem to comply with the United Kingdom’s TPD (Tobacco Products Directive), and haven’t received any publicly available warnings from the US FDA. However, this lack of information doesn't guarantee product safety. It may indicate that Gold Bar, being a young brand, hasn’t yet attracted FDA scrutiny or received premarket tobacco product application (PMTA) approval.
LOST MARY vs Gold Bar Comparison Summary
Take a quick look at the features of LOST MARY and Gold Bar vapes before we get into the details:
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LOST MARY |
Gold Bar |
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Product Range |
BM16000, BM600S, BM600S GOLD, BM3500, BM5000, BM600, MO10000, MO5000, OS5000 COSMIC EDITION, OS5000, OS4000, MT15000 TURBO, QM600, AM600, CM1500 (Disposables) LOST MARY CD, PSYPER, TAPPO AIR, TAPPO, DM1200 (Rechargeable pod systems) |
Gold Bar 600 Disposables (TPD) Gold Bar Reload Prefilled Pod Kit (TPD) Gold Bar Apollo Prefilled Pod Kit (TPD) Gold Bar 24Seven Disposables (Note: Availability differs by country)
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Nicotine-free options available? |
Yes (OS5000, BM600, and BM3500) |
No |
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Device Quality & Build |
Portable vapes with smooth, durable aluminum bodies |
Sleek, matte gold finish, ergonomic black mouthpiece, aluminium and plastic construction |
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Battery Capacity |
BM16000: 650 mAh MO5000: 500 mAh OS5000 COSMIC EDITION: 550 mAh MT15000 TURBO: 600 mAh CM1500: 850 mAh DM1200: 850 mAh TAPPO AIR: 750 mAh LOST MARY CD: 650 mAh |
Gold Bar 600 Disposables: 500mAh Gold Bar Reload Prefilled Pod Kit: 650mAh Gold Bar Apollo Prefilled Pod Kit: 1000mAh Gold Bar 24Seven Disposables: 850mAh |
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Pod Capacity, Nicotine Strength |
BM600S: 2 ml, 20 mg/ml MO5000: 50 mg/ml QM600: 2 ml, 20 mg/ml AM600: 2 ml, 20 mg/ml CM1500: 5%, 2% DM1200: 2 ml, 20 mg/ml TAPPO AIR: 2 ml, 0 mg/ml or 10 mg/ml or 20 mg/ml PSYPER: 50 mg/ml |
Gold Bar 600 Disposables: 2ml, 20mg/ml (2%) Gold Bar Reload Prefilled Pod Kit: 2ml, 20mg/ml (2%) Gold Bar Apollo Prefilled Pod Kit: 2ml + 5ml refill tank, 20mg/ml (2%) Gold Bar 24Seven Disposables: 20ml, 50mg/ml (5%) |
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Number of Puffs per Pod |
BM16000: Up to 16000 MO10000: Up to 10000 OS5000 COSMIC EDITION: Up to 7500 MT15000 TURBO: Up to 15000 QM600: Up to 600 AM600: Up to 600 CM1500: Up to 1500 DM1200: 1200 LOST MARY CD: Up to 12000 PSYPER: Up to 5500 |
Gold Bar 600 Disposables: 600 puffs Gold Bar Reload Prefilled Pod Kit: 600 puffs Gold Bar Apollo Prefilled Pod Kit: 20,000 puffs Gold Bar 24Seven Disposables: 24,000 puffs |
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Charging Time |
1-2 hours |
Gold Bar Reload Prefilled Pod Kit: 1 hour 45 mins Gold Bar Apollo Prefilled Pod Kit: Fast charging time not specified Gold Bar 24Seven Disposables: Fast charging time not specified |
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Safety Features |
LED indicator, auto-shutoff, and age verification at purchase |
LED indicator, no firing button (inhale activation), short-circuit protection, overcharge protection, age verification at purchase, batch number product verification |
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Device and Pod Cost |
BM16000: $31.99 BM5000: $15.99 MO10000: $19.99 MO5000: $15.99 OS5000: $15.99 MT15000 TURBO: $29.99 LOST MARY CD: $23.99 PSYPER: $10.99 |
Gold Bar 600 Disposables: £6 or $8 Gold Bar Reload Prefilled Pod Kit: £6 (~$8) for the starter kit; £6 (~$8) for 2 x pods Gold Bar Apollo Prefilled Pod Kit: £9 (~$12) for the starter kit; £5 (~$7) per refill pack Gold Bar 24Seven Disposables: ~$13 to $19 |
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Customer Support and Warranty |
1 year |
6 months (devices) |
Now let’s compare these brands in detail:
1. Design and Aesthetics
LOST MARY devices have an innovative design with dynamic battery indicators in green, blue, red, and orange. Most devices are equipped with the dual mesh coil and are available in contrasting color combinations.
Gold Bar devices feature a sophisticated gold finish and a compact, rectangular shape with rounded edges for ergonomic handling. They’re highly portable and hassle free, with no buttons or screens, making them very user-friendly. However, the simple design won’t impress users who enjoy bells and whistles like digital displays and advanced safety protections.
2. Performance and Battery Life
LOST MARY vapes offer a mixed bag in terms of performance and battery life. Models like DM1200 and CM1500 stand out with their 850 mAh batteries, promising longer sessions. On the other hand, MO5000 with its 500 mAh battery may not be the best option for heavy vapers.
Gold Bar’s battery capacities range from 500mAh (non-rechargeable) to 1,000mAh (rechargeable), offering decent longevity for casual use. However, some users report slower charging times compared to similar devices. The reusable batteries in Reload and Apollo kits support environmental sustainability. They use USB-C charging for convenience. Meanwhile, the disposables are single-use, including the batteries.
3. Longevity
LOST MARY's vape lineup offers a wide range of puff count, from 600 to a whopping 16,000, appealing to different user needs. However, the longevity of each device heavily leans on a particular model’s battery capacity, and not just the puff count. While BM16000 promises an impressive puff count of up to 16000, its 650 mAh battery may be a limiting factor. Alternately, DM1200 offers only 1200 puffs but comes with a powerful 850 mAh battery that’s designed for longer sessions.
The average puff count per ml for pod-based vapes is around 300 puffs. So, the Gold Bar 600 Disposable and Reload are right on par with industry standards and offer decent longevity. The 24Seven Disposable is packed with puffs but it only sports an 850mAh battery, which could mean frequent recharging. Meanwhile, the Gold Bar Apollo shines with an impressive 20,000 puffs and the highest battery capacity (from this brand) at a relatively low price.
4. Flavor Selection and Nicotine Options
LOST MARY disposables come in different fruit-based and tobacco flavors, including watermelon, kiwi, blueberry, banana, coffee, apple, lime, and more.
Gold Bar offers an extensive flavor selection across its product ranges: Across the devices, you can find mainly fruity flavors with some minty and tobacco profiles in the mix. However, users may find the pod vape and 24Seven flavor ranges disappointing compared to their vast 600 Disposable range.
5. Vaping Experience
LOST MARY vapes are a good option for both cloud chasers and flavor aficionados. Quite a few models, including DM1200, TAPPO AIR, LOST MARY CD, and QM600, are designed using the QUAQ mesh technology – key to better flavor and vapor production. PSYPER pod devices come with adjustable airflow control giving users a personalized vaping experience.
Gold Bar vapes provide a smooth throat hit and consistent vapor production with a relatively airy draw. They’re great if you enjoy simplicity and ease-of-use. However, if you are a cloud head or love to customize your vaping experience (such as adjustable airflow or power), you may find the experience less satisfying.
6. Health and Safety Concerns
LOST MARY vapes come with the risk of developing a nicotine dependency and being exposed to other harmful compounds. Particularly, their disposables containing 5% nicotine present a considerable risk for addiction. However, if you want a safer vaping option, the brand offers nicotine-free alternatives in the US and UK.
Gold Bar vapes offer devices with 20mg (UK) or 50mg (US) nicotine strength, lacking nicotine-free options, which may not suit users seeking to avoid nicotine. Nicotine is highly addictive and can pose a risk to cardiovascular health. The brand also doesn't clearly share what's in their e-liquids, which might worry vapers who prioritize their health.
7. Regulatory Compliance and Legal Issues
Besides the regulatory issues we mentioned earlier, in December 2023, the US FDA issued a warning letter to LOST MARY on the grounds of selling unauthorized e-cigarettes and violating vape regulations. Around the same time, NJOY, a rival company, sued LOST MARY, arguing that the latter didn't have the FDA's legit permission to sell their products.
Gold Bar complied with TPD regulations, which, among other points, limits tanks to 2ml. However, they have used a common loophole for their Apollo pod kit, providing multiple 2ml tanks that can attach to the device at once. The TPD regulations are enforced for consumer protection, so this workaround may be something to take note of. But, there’s little information regarding Gold Bar’s compliance with the US FDA.
Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.
8. Nicotine Content
LOST MARY vapes offer a range of nicotine levels, from 0 mg/ml for those seeking a nicotine-free experience to a robust 50 mg/ml for those who like a stronger hit. The choice of nicotine concentrations ensure smooth delivery for casual vapers as well as satisfying throat hits for those wanting a higher nicotine dose.
Gold Bar vapes use nicotine salts, offering a smooth and satisfying hit with a nicotine strength of 20mg/ml for all TPD devices. The 24Seven vape is not TPD compliant (not sold in the UK), and contains 50mg/ml (5%) nicotine.
9. Compatibility with Other Products
LOST MARY’s disposable vapes come with pre-filled pods and aren’t meant to be refilled or replaced. If you’re looking for customizable vaping experiences, explore other devices that pair with third-party interchangeable pods and e-liquids. Likewise, charging LOST MARY vapes with chargers that aren't specifically made for these devices can lead to risks like overcharging, short-circuiting, or damaging the battery.
Gold Bar products are designed as standalone systems, meaning their pods and devices are not compatible with other brands. However, the rechargeable devices use a standard USB-C charger, making charging convenient and compatible with commonly available cables.
10. Availability and Accessibility
LOST MARY products can be bought in retail stores (in the US) and online stores (in the US, UK, Switzerland, France, and other European countries). However, regulatory restrictions tied to specific locations can impact their availability and distribution.
Gold Bar vapes are primarily available in the UK through online retailers and select vape shops. They can be hard to come by in the US, though some online wholesalers sell the 24Seven disposable.
11. Cost vs. Quality
LOST MARY offers both high-end and affordable products, ranging from $10.99 for pod systems like PSYPER to $31.99 for disposables like BM16000. The varied price points cater to diverse user needs, offering value for both budget-conscious users and vapers seeking premium, advanced devices.
Gold Bar vapes generally align with standard market value, offering 600-puff disposables for $8 to 24,000 puff disposables for around $13 to $19. However, a few factors (like limited customizability and lack of transparency around ingredients) can make alternatives appealing at a similar price point.
Pros and Cons of LOST MARY and Gold Bar
To summarize, here are the benefits and drawbacks of both these brands:
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Pros of LOST MARY |
Cons of LOST MARY |
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Pros of Gold Bar |
Cons of Gold Bar |
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In short, both LOST MARY and Gold Bar stand out in the vaping market with their unique strengths and offerings.
However, both LOST MARY and Gold Bar are not without their regulatory challenges.
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