IQOS vs IJOY: Comparing Devices, Price, Performance (2025)
The epic showdown: IQOS vs IJOY. We're here to dissect every puff, flavor, and cloud.
But how do they compare against each other in terms of product range, performance, flavors, value, and more?
Whether you're on team IQOS or rooting for IJOY, this detailed comparison guide is packed with juicy details!
And stick around, because we've got a twist for you – nicotine-free vapes from Cyclone Pods. Safer, smoother, and even more satisfying.
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A Quick Intro to IQOS and IJOY
IQOS (pronounced "EYE-kohs"), an acronym for "I Quit Ordinary Smoking," refers to a product line of tobacco and e-cigarette devices made by Philip Morris International (PMI). Therefore, technically speaking, IQOS products are not vapes but rather fall into the broader category of electronic cigarettes. It focuses on ‘heat-not-burn’ tobacco products, offering smoke-free alternatives to traditional cigarettes. PMI positions IQOS as less harmful, but it's crucial to remember that it still delivers nicotine and isn't risk-free. Headquartered in Stamford, USA, PMI offers smoke-free products in 84 markets globally. The company has two smoke-free product research facilities in Singapore and Switzerland.
IJOY, based in Shenzhen, China, offers disposables, pod systems, and mods designed for beginners and advanced vapers alike. With a global presence across five continents, IJOY products are available in countries like the USA, UK, France, Japan, and South Africa.
Brand History and Background of IQOS and IJOY
Let’s look at how the two brands evolved.
PMI was established in 1847 in New York and has long been a major player in the cigarette industry. However, facing declining smoking rates and growing health concerns, the company began exploring alternatives in the early 2000s. This led to the creation of a dedicated research and development division focused on smoke-free products, paving the way for IQOS. Philip Morris International first launched IQOS in Japan and Italy in 2014.
The IJOY brand, launched in 2012, is a leading name in the electronic vape industry. In 2015, they launched the Asolo 200W box mod, noted for its temperature control features. By 2017, it expanded the product line to include the Captain series, and in 2019, it introduced the LIO brand, focusing on disposable vapes. Continuing its innovations, it launched the IJOY Uranus Mate in 2024, one of the first AI-automated vaping devices. However, the brand’s journey hasn't been without hurdles. In November 2023, the FDA issued a warning letter against IJOY for illegally marketing and selling its products in the US.
IQOS vs IJOY Comparison Summary
Take a quick look at the features of IQOS and IJOY vapes before we get into the details:
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IQOS |
IJOY |
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Product Range |
ILUMA, ORIGINALS (ONE, DUO), BONDS, lil |
IJOY Uranus Mate, IJOY Mercy 10000, IJOY Mars Cabin 20000, IJOY PUNK (Disposables) LIO Stone 12000, LIO CAPO, LIO Mini, LIO NANO X2 (Disposables from LIO series) Cigpet CAPO Mod kit (mod kit)
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Nicotine-free options available? |
No |
Yes (LIO NANO X2) |
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Device Quality & Build |
Stylish and premium devices with a focus on ergonomics |
Ergonomic design with rounded edges and a smooth outer finish |
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Battery Capacity |
IQOS ILUMA Prime: 2380 mAh (provides 2 consecutive uses per charge) IQOS lil Solid Ez: 2950mAh (3 consecutive uses per charge) |
IJOY Uranus Mate: 1100mAh LIO Stone 12000: 550mAh Cigpet CAPO Mod kit: Dual 18650mAh batteries |
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Pod Capacity, Nicotine Strength |
Not applicable - uses tobacco sticks that contain real tobacco (like HEETS & TEREA SMARTCORE) |
IJOY Uranus Mate: 20ml, 5% LIO Stone 12000: 18ml, 5% Cigpet CAPO Mod kit: 3ml/2ml |
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Number of Puffs per Pod |
~14 puffs from each compatible tobacco stick |
IJOY Uranus Mate: 40,000 LIO Stone 12000: 12,000 |
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Charging Time |
90-120 minutes (can vary for different product ranges) |
IJOY Captain AirGo: 60 minutes approx |
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Safety Features |
Heat-not-burn technology, LED indicator, auto-shutoff, and age verification at purchase |
Overcharge protection and child safety lock |
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Device and Pod Cost |
IQOS kit: $100 - $200 (depending on the product) Tobacco sticks: $5 - $10 (pack of 20 sticks) |
IJOY Uranus Mate: $14.99 LIO Stone 12000: $9.09 Cigpet CAPO Mod kit: $27.99 |
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Customer Support and Warranty |
1 year |
Not mentioned on the website |
Now let’s compare these brands in detail:
1. Design and Aesthetics
IQOS devices have a sleek, modern look, available in matte, glossy or metallic finishes and various colors. They embody the brand's signature monolithic look — a unified minimalist form. Simple button layouts and clear LED lights prioritize user-friendliness. The mix of plastic and metal aims for a sturdy yet stylish build, though some models scratch easily or feel bulky.
IJOY devices predominantly feature a rounded box shape with integrated mouthpieces. Models like IJOY Mercy 10000 have a glossy finish whereas others like IJOY Bar 1500 have a smooth matte exterior. However, portability can be a downside, with models like the IJOY SD10000 being noticeably bulkier than standard disposables. On the plus side, some IJOY devices include animated screens, providing you real-time updates on battery and e-liquid levels.
2. Performance and Battery Life
IQOS devices offer varying battery life depending on the model. Some devices are all-in-ones, while others come as starter kits, comprising the main device (aka the holder) and a charging case. Most IQOS devices provide enough power for around 20 uses per charge and 2-3 consecutive uses (2-3 tobacco sticks in a row).
If you're after all-day reliability, IJOY devices like the PUNK (1200mAh) and Uranus Mate (1100mAh) won’t let you down. But if you're a heavy vaper, you’ll find the LIO Mini (400mAh) frustratingly short-lived. Disposables like the LIO Stone 12000 (550mAh) and Mercy 10000 (650mAh) are underwhelming given their puff claims. However, mods like the Cigpet CAPO, powered by dual 18650 batteries can be a good choice for advanced users.
3. Longevity
Since IQOS devices are more of an alternative to cigarettes, it might not be fair to compare them with vapes. IQOS offers potential cost savings vs. cigarettes, with each stick lasting 10-14 puffs at a lower cost per puff. Some users report 1-2 years of use before encountering issues like battery degradation, button malfunctions, or heating problems. Others claim their devices have lasted longer, depending on usage frequency and care.
IJOY’s high-capacity devices like the Uranus Mate (40,000 puffs, 1100mAh) and Mars Cabin 20000 (20,000 puffs, 850mAh) are designed for extended use. However, their battery sizes may be limiting for such high puff claims. Disposables like the LIO Mini (600 puffs, 400mAh) and LIO NANO X2 (800 puffs, 500mAh) may fall short for frequent vapers. For durability and power, you can go for the Cigpet CAPO mod kit with dual 18650 batteries.
4. Flavor Selection and Nicotine Options
IQOS offers a diverse flavor palette through its HEETS, Fiit, and TEREA tobacco sticks. Flavors are categorized into Classic, Menthol, Aromatic (mint and fruit flavors), and other ranges.
IJOY disposables are available in a variety of fruit-based, and other flavors, including: Blueberry Watermelon
Strawberry Ice
Sour Apple
Pink Lemonade
Mexico Mango
Peach Plum
Summer Coconut, and more
5. Vaping Experience
IQOS offers a vaping experience distinct from traditional cigarettes and e-cigarettes. Users report a smoother, less harsh experience with various flavor options. However, some find it less satisfying than cigarettes, and the lack of strong nicotine options might be a drawback.
IJOY devices like Uranus Mate and Mars Cabin 20000 are equipped with dual mesh coils, enhancing flavor intensity and vapor production. Models like SD 40000 and CYBER have adjustable airflow functionality, allowing you to customize your draw. Additionally, advanced models like SD 22000 and SD 40000 include smart screens, providing real-time updates on battery percentage and e-liquid levels.
6. Health and Safety Concerns
IQOS products, while marketed as a safer alternative to traditional cigarettes, still carry health risks, including potential lung damage and impacts on immune function. And while IQOS sticks contain less total nicotine, the amount absorbed may be similar to traditional cigarettes. So concerns also revolve around nicotine addiction and exposure to harmful substances.
IJOY products contain nicotine, which can pose health risks and lead to addiction. Additionally, nicotine vapes may contain vitamin E acetate, diacetyl, and other harmful chemicals. However, LIO NANO X2 is one of those rare models from this brand offering you a zero-nicotine vaping option.
7. Regulatory Compliance and Legal Issues
IQOS got a US FDA (Food and Drug Administration) nod for their "reduced exposure" claim (vs. cigarettes) in 2020, but a patent infringement lawsuit in 2021 halted US sales, with no clear timeline for resumption. As of February 2024, PMI emphasizes its ongoing "constructive dialogue" with the FDA, as it plans IQOS’s US launch in 2024.
IJOY is yet to receive marketing authorization from the FDA for selling their products in the U.S market. The FDA has flagged specific products, including the IJOY Bar IC8000 Disposable in Apple Juice flavor and the IJOY Bar SD10000 in Blue Razz Ice flavor, for non-compliance.
Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.
8. Nicotine Content
IQOS heats real tobacco, providing a controlled nicotine delivery similar to traditional smoking. As a result, the nicotine strength options are limited, typically available in regular and light versions. IQOS tobacco sticks contain about 70-80% of the nicotine in regular cigarettes. Each stick has over 4mg of nicotine, which is high but slightly less than the 10-14mg per cigarette in regular brands.
IJOY models like the Mars Cabin 20000 (20ml pod capacity, 50mg nicotine strength) and LIO CAPO (12ml pod capacity, 50mg/30mg nicotine strength) are suited for heavy nicotine users. Conversely, the LIO Mini (2ml pod capacity, 20mg nicotine strength) caters to those seeking lower nicotine options, while the LIO NANO X2 (2ml pod capacity, 0mg/16mg/19mg nicotine strength) offers both low-strength and nicotine-free vaping choices.
9. Compatibility with Other Products
IQOS devices are not cross-compatible with cigarettes or tobacco sticks from other brands, or any other vaping products. They are specifically designed to be used with their own branded tobacco sticks, such as HEETS for earlier models and TEREA SMARTCORE STICK for the IQOS ILUMA series, ensuring device functionality and safety.
Being disposable, IJOY vapes are incompatible with third-party e-liquids and accessories.
10. Availability and Accessibility
While IQOS devices were authorized by the FDA for marketing in the US, sales currently remain halted due to a legal dispute. Their availability depends on resolving this issue and navigating import restrictions. That said, PMI plans to launch its products in the US in phases (subject to approval from authorities), starting in two unnamed states staring May 2024, followed by a national launch. Note: The US FDA has not authorized IQOS as a smoking cessation aid.
A number of retail shops and online stores allow you to order IJOY products across Asia, North America, Europe, and Oceania. However, the availability and shipping of these products can be impacted by location-specific regulations and restrictions.
11. Cost vs. Quality
IQOS devices, priced around $100 and up, aim for quality with Heat-not-burn technology, offering a consistent smoking alternative with reduced harmful chemicals. Despite a higher initial cost compared to some competitors, the investment reflects its technological and safety features.
IJOY devices like the Uranus Mate ($14.99 for 40,000 puffs) and Mars Cabin 20000 ($25 for 20,000 puffs) offer commendable longevity but at a premium pricing. The LIO Stone 12000 ($9.09 for 12,000 puffs) is an affordable yet high-capacity option. Meanwhile, the LIO Mini ($5.19 for 600 puffs) and NANO X2 (approximately $5.99 for 800 puffs) are affordable but underwhelming in puff count, limiting their appeal to light or occasional vapers.
Pros and Cons of IQOS and IJOY
To summarize, here are the benefits and drawbacks of both these brands:
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Pros of IQOS |
Cons of IQOS |
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Pros of IJOY |
Cons of IJOY |
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In short, both IQOS and IJOY stand out in the vaping market with their unique strengths and offerings.
However, both IQOS and IJOY are not without their regulatory challenges.
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