Blu vs IJOY: Comparing Devices, Price, Performance (2025)
The epic showdown: Blu vs IJOY. We're here to dissect every puff, flavor, and cloud.
But how do they compare against each other in terms of product range, performance, flavors, value, and more?
Whether you're on team Blu or rooting for IJOY, this detailed comparison guide is packed with juicy details!
And stick around, because we've got a twist for you – nicotine-free vapes from Cyclone Pods. Safer, smoother, and even more satisfying.
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Further Reading: Discover more through: Check out these links: |
A Quick Intro to Blu and IJOY
Blu, headquartered in North Carolina, USA, serves up a sleek range of e-cigarettes and vaping products that cater to the curious newbies and veterans. With a lineup that spans from their myBlu device to a variety of liquid pods and disposables, they've got your back whether you're in it for the taste or the convenience.
IJOY, based in Shenzhen, China, offers disposables, pod systems, and mods designed for beginners and advanced vapers alike. With a global presence across five continents, IJOY products are available in countries like the USA, UK, France, Japan, and South Africa.
Brand History and Background of Blu and IJOY
Let’s look at how the two brands evolved.
Blu vapes, launched in 2009 by Fontem Ventures, quickly made its mark with user-friendly designs, though its journey has seen its share of ups and downs, including regulatory challenges. After being acquired by Lorillard Inc. in 2012 and later by Imperial Brands in 2015, some argue Blu lost some of its pioneering edge amidst corporate shifts. Recent efforts to expand flavor choices and enhance device technology in 2023 and 2024 have kept Blu in the game. However, in Feb 2024, the US FDA issued marketing denial orders (MDOs) for four Blu Disposables (Menthol 2.4%, Vanilla 2.4%, Polar Mint 2.4%, Cherry 2.4%) and one Myblu product (Menthol 1.2%.) Fontem Ventures cannot market or distribute these products in the US.&
The IJOY brand, launched in 2012, is a leading name in the electronic vape industry. In 2015, they launched the Asolo 200W box mod, noted for its temperature control features. By 2017, it expanded the product line to include the Captain series, and in 2019, it introduced the LIO brand, focusing on disposable vapes. Continuing its innovations, it launched the IJOY Uranus Mate in 2024, one of the first AI-automated vaping devices. However, the brand’s journey hasn't been without hurdles. In November 2023, the FDA issued a warning letter against IJOY for illegally marketing and selling its products in the US.
Blu vs IJOY Comparison Summary
Take a quick look at the features of Blu and IJOY vapes before we get into the details:
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Blu |
IJOY |
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Product Range |
Blu 2.0 rechargeable device & pods |
IJOY Uranus Mate, IJOY Mercy 10000, IJOY Mars Cabin 20000, IJOY PUNK (Disposables) LIO Stone 12000, LIO CAPO, LIO Mini, LIO NANO X2 (Disposables from LIO series) Cigpet CAPO Mod kit (mod kit)
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Nicotine-free options available? |
No |
Yes (LIO NANO X2) |
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Device Quality & Build |
Sleek, minimalist design with a durable, lightweight aluminum body. Ergonomic shape for comfortable handling. |
Ergonomic design with rounded edges and a smooth outer finish |
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Battery Capacity |
Blu 2.0: 400mAh Blu Bar: 400mAh Blu Pro: 1100mAh |
IJOY Uranus Mate: 1100mAh LIO Stone 12000: 550mAh Cigpet CAPO Mod kit: Dual 18650mAh batteries |
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Pod Capacity, Nicotine Strength |
Blu 2.0: 1.9ml pods, 18 mg/ml Blu Pro: 9 mg/ml and 18 mg/ml (0.8% and 1.6%). Blu Bar: 20 mg/ml |
IJOY Uranus Mate: 20ml, 5% LIO Stone 12000: 18ml, 5% Cigpet CAPO Mod kit: 3ml/2ml |
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Number of Puffs per Pod |
Blu 2.0: 262 puffs per charge Blu Bar: 600 puffs Blu Pro: 600 puffs |
IJOY Uranus Mate: 40,000 LIO Stone 12000: 12,000 |
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Charging Time |
Blu 2.0, Blu Bar: 1 hour Blu Pro: 2 hours |
IJOY Captain AirGo: 60 minutes approx |
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Safety Features |
Blu 2.0 has a magnetic pod retention system that secures the pods in place while you use it. This eliminates the risk of unintended pod detachment. Blue Pro has a 10-second cut-off protection, overcharge protection |
Overcharge protection and child safety lock |
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Device and Pod Cost |
Blue 2.0: £9.99 (UK) Blu Pro kit: £17.99 (UK) Blu Bar 600: £3.99 (UK) Blu Bar 1000: £5.99 (UK) Pods: £3.99 - £6.99 (UK), $9.99 (2-pack) |
IJOY Uranus Mate: $14.99 LIO Stone 12000: $9.09 Cigpet CAPO Mod kit: $27.99 |
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Customer Support and Warranty |
1 year |
Not mentioned on the website |
Now let’s compare these brands in detail:
1. Design and Aesthetics
Blu's design is sleek, minimalistic, and compact. The Blu 2.0 comes with a satin and gloss finish and has a PowerTap feature for checking your battery on the go. It has a closed pod system, rapid recharging, and uses PURLAVA™ heating technology with ceramic wicks. This prolongs the life of the coil, ensuring all of the e-liquid in each pod is vaporized before the coil expires. Each Blu device has unique configurations that contribute to their vapor output. For example, the Blu Pro is designed for a more direct-to-lung vaping style, which typically produces more vapor compared to the more discreet, mouth-to-lung style of the Blu 2.0 and Blu Bar disposables.
IJOY devices predominantly feature a rounded box shape with integrated mouthpieces. Models like IJOY Mercy 10000 have a glossy finish whereas others like IJOY Bar 1500 have a smooth matte exterior. However, portability can be a downside, with models like the IJOY SD10000 being noticeably bulkier than standard disposables. On the plus side, some IJOY devices include animated screens, providing you real-time updates on battery and e-liquid levels.
2. Performance and Battery Life
The Blu 2.0 and Blu Bar, both with 400mAh batteries, provide adequate power for light to moderate users. But, they need to be recharged frequently and may fall short for heavy vapers. The Blu Pro, with its 1100mAh battery, stands out for longer-lasting performance, catering well to more demanding users. However, across the board, Blu's battery life can be a limiting factor, especially when compared to competitors offering higher capacity options for extended use.
If you're after all-day reliability, IJOY devices like the PUNK (1200mAh) and Uranus Mate (1100mAh) won’t let you down. But if you're a heavy vaper, you’ll find the LIO Mini (400mAh) frustratingly short-lived. Disposables like the LIO Stone 12000 (550mAh) and Mercy 10000 (650mAh) are underwhelming given their puff claims. However, mods like the Cigpet CAPO, powered by dual 18650 batteries can be a good choice for advanced users.
3. Longevity
Blu vapes' longevity varies, with the Blu 2.0 offering 262 puffs per charge, falling short for heavy users. Meanwhile, Blu Bar and Blu Pro provide a more robust 600 puffs, catering better to frequent vapers. This range indicates a moderate lifespan, positioning Blu as a practical option for daily vaping needs.
IJOY’s high-capacity devices like the Uranus Mate (40,000 puffs, 1100mAh) and Mars Cabin 20000 (20,000 puffs, 850mAh) are designed for extended use. However, their battery sizes may be limiting for such high puff claims. Disposables like the LIO Mini (600 puffs, 400mAh) and LIO NANO X2 (800 puffs, 500mAh) may fall short for frequent vapers. For durability and power, you can go for the Cigpet CAPO mod kit with dual 18650 batteries.
4. Flavor Selection and Nicotine Options
Blu vapes' flavor selection ranges from classic Tobacco and Menthol to more exotic ones like Pina Colada and Java in Blu 2.0. Blu Bar flavors lean into fruit-based flavors like Banana Ice and Peach Ice, appealing to users who favor sweet, refreshing tastes. The Blu Bar variety pack allows you to try multiple flavors before committing to a single one.
IJOY disposables are available in a variety of fruit-based, and other flavors, including: Blueberry Watermelon
Strawberry Ice
Sour Apple
Pink Lemonade
Mexico Mango
Peach Plum
Summer Coconut, and more
5. Vaping Experience
Blu vapes are generally known for moderate vapor production and a discreet and satisfying experience. The vapor output is sufficient for casual vaping, providing a smooth and consistent draw. The throat hit from Blu vapes is notably satisfying, especially for former smokers or users who prefer a stronger sensation reminiscent of traditional cigarettes. This is achieved through their nicotine formulation and the device's design, which ensures a sharp, clear hit at higher nicotine strengths, such as the 20 mg/ml offered in Blu Bars.
IJOY devices like Uranus Mate and Mars Cabin 20000 are equipped with dual mesh coils, enhancing flavor intensity and vapor production. Models like SD 40000 and CYBER have adjustable airflow functionality, allowing you to customize your draw. Additionally, advanced models like SD 22000 and SD 40000 include smart screens, providing real-time updates on battery percentage and e-liquid levels.
6. Health and Safety Concerns
Blu has been in the hot seat for health concerns, especially with its high nicotine content leading to worries about addiction and cardiovascular impact. There's also the buzz about exposure to harmful substances like benzoic acid in their pods, though they're generally considered less harmful than traditional cigarettes.
IJOY products contain nicotine, which can pose health risks and lead to addiction. Additionally, nicotine vapes may contain vitamin E acetate, diacetyl, and other harmful chemicals. However, LIO NANO X2 is one of those rare models from this brand offering you a zero-nicotine vaping option.
7. Regulatory Compliance and Legal Issues
The FDA’s marketing denial orders (Feb 2024) against some flavored Blu vapes, including menthol are mainly due to insufficient evidence on their public health impact. Concerns highlighted include the lack of data on harmful ingredients in the aerosol and battery safety issues.
IJOY is yet to receive marketing authorization from the FDA for selling their products in the U.S market. The FDA has flagged specific products, including the IJOY Bar IC8000 Disposable in Apple Juice flavor and the IJOY Bar SD10000 in Blue Razz Ice flavor, for non-compliance.
Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.
8. Nicotine Content
Blu vapes offer nicotine levels that vary across their product range, including 18 mg/ml for their pods and up to 20 mg/ml for Blu Bar disposables, providing a potent nicotine delivery that can satisfy cravings effectively. However, these higher nicotine concentrations also raise considerations for addiction potential.
IJOY models like the Mars Cabin 20000 (20ml pod capacity, 50mg nicotine strength) and LIO CAPO (12ml pod capacity, 50mg/30mg nicotine strength) are suited for heavy nicotine users. Conversely, the LIO Mini (2ml pod capacity, 20mg nicotine strength) caters to those seeking lower nicotine options, while the LIO NANO X2 (2ml pod capacity, 0mg/16mg/19mg nicotine strength) offers both low-strength and nicotine-free vaping choices.
9. Compatibility with Other Products
Blu vapes' proprietary design restricts cross-compatibility with third-party options. This exclusivity ensures a consistent experience but narrows customization options.
Being disposable, IJOY vapes are incompatible with third-party e-liquids and accessories.
10. Availability and Accessibility
Blu vapes are widely available in both the US and UK in online and retail stores. Availability in other regions may vary due to local regulations and market presence.
A number of retail shops and online stores allow you to order IJOY products across Asia, North America, Europe, and Oceania. However, the availability and shipping of these products can be impacted by location-specific regulations and restrictions.
11. Cost vs. Quality
Blu vapes offer a competitive price range, from the affordable Blu Bar disposables at £3.99 to £5.99 in the UK, to the more comprehensive Blu Pro kit at £17.99. This offers a good cost-to-quality ratio, with an affordable and reliable vaping experience despite limitations like restricted third-party compatibility and variable vapor production. Their wide flavor range and user-friendly design make them an attractive option, though higher nicotine levels may deter those seeking lower intake.
IJOY devices like the Uranus Mate ($14.99 for 40,000 puffs) and Mars Cabin 20000 ($25 for 20,000 puffs) offer commendable longevity but at a premium pricing. The LIO Stone 12000 ($9.09 for 12,000 puffs) is an affordable yet high-capacity option. Meanwhile, the LIO Mini ($5.19 for 600 puffs) and NANO X2 (approximately $5.99 for 800 puffs) are affordable but underwhelming in puff count, limiting their appeal to light or occasional vapers.
Pros and Cons of Blu and IJOY
To summarize, here are the benefits and drawbacks of both these brands:
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Pros of Blu |
Cons of Blu |
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Pros of IJOY |
Cons of IJOY |
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In short, both Blu and IJOY stand out in the vaping market with their unique strengths and offerings.
However, both Blu and IJOY are not without their regulatory challenges.
Now, if you’re on the lookout for a nicotine-free alternative without compromising on the vaping experience, we’ll tell you what’s best.
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Our innovative products include the Surge and the Lightning pod kits, as well as the Gust Super disposable range. Pick from our stunning range of:
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- Exotic flavor blends
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